sanchayeetaverma

The complexity of the business environment makes investing in outcome-based planning crucial. The market is in a constant state of flux driven by micro and macro environmental factors. Media and shopper journeys are changing with continuous digital acceleration. Digital media and commerce, while expanding, are fragmenting with new areas requiring a share of the sales […]

Enterprises are equal partners with government and society in building a safer, inclusive community. Digital brings in two-way communication in safe environments and the ability to engage and mobilize large populations. Ethnographic studies have proven the role content on popular media play in shaping opinions and mindsets. Creative usage of data tech, especially on mobile

A comms planning approach to drive call to action. Women are striving harder than ever and making a mark in every walk of life. But one essential deterrent holds them back compared to men – the safety to move around at ease – leading to concern, caution and restraint by women themselves and their loved

New category entries need accelerated awareness, differentiation and relevance generation. Brands entering a new category must work harder to build consideration, especially in categories with high consumer involvement and inertia to change. For instance, some of the fundamental driving forces for brand choice in retail banking are an organization’s legacy and customers’ experience with the

Mega brands need new sources of business to sustain double-digit growth on a substantial base. As brands grow, bringing in the next wave of growth becomes increasingly difficult. Increasing consumer loyalty, retention and acquisition are required. Reaching out to untapped consumer segments and need-states can bring unexplored users and usage occasions. We also need to

Multi-disciplinary teams provide multifaceted solutions. Technological advances have created many more strategic focus areas for businesses. Though many core fundamentals remain the same, the execution mode has changed. For example, in advertising, media, marketing and sales – the evolution of media, content, data, and technology are continuously bringing in new areas of focus and deployment.

Amplify and aid consumers’ product experience. Enabling consumers to engage with the product helps new launches and establishing new categories. Tasks such as product sampling and creating unique experiences lead to the generation of word of mouth and build awareness, consideration and purchase. Most important is the need to break through the advertising clutter and